Frequently Asked Questions

Coaching is a proactive and future-focused approach that differs from therapy in several key ways:

  • Professional Focus: Unlike therapy, which is conducted by licensed mental health professionals, coaching is a supportive partnership that empowers individuals to identify and pursue their goals without the need for formal mental health qualifications.
  • Goal Orientation: Coaching emphasizes moving forward and achieving personal and professional aspirations. It’s about taking actionable steps, setting meaningful goals, and creating clear plans to unlock potential and momentum.
  • Purpose: While therapy addresses unresolved emotional challenges and past traumas, coaching is ideal for individuals ready to embrace change, enhance their performance, and cultivate a positive mindset toward the future.
  • Empowerment and Growth: Coaches focus on building awareness of clients’ strengths and capabilities, fostering confidence and courage to overcome obstacles and achieve desired outcomes.


Coaching provides a dynamic and supportive framework for those looking to take charge of their future, emphasizing action and personal growth in contrast to the healing focus of therapy.

Our coaching services are designed for both individuals and teams looking to improve their effectiveness and achieve their goals.

  • Individuals: Ideal clients include emerging technical leaders, mid-level managers, project managers, and engineering professionals in the engineering and technology sectors. These individuals are seeking greater self-awareness, career advancement, and strategies to navigate workplace challenges. They are motivated to transform their lives and aspire to lead others confidently. Coaching is suited for those ready to embrace change, commit to personal growth, and engage actively in the process.
  • Teams: Our services also cater to newly formed teams or those needing improvement. We help teams build connectivity, trust, and a supportive community focused on shared goals. Coaching enables teams to identify their collective strengths and fosters an environment where collaboration thrives.


Overall, coaching is for anyone prepared to embark on a transformative journey, willing to roll up their sleeves, and eager to take actionable steps toward personal and professional fulfillment.

Our coaching services stand out due to our unique combination of industry expertise from technology and large corporations, and a practical approach to complex team dynamics. We employ a personalized methodology that recognizes the strengths and challenges of each individual and team, ensuring tailored strategies that foster performance improvements grounded in real-world experience. 

We believe in the client’s expertise, wholeness, resourcefulness, and capacity for change. Our approach features an emergent, iterative process focused on eliciting powerful conversations that inspire new thinking and behaviors to enhance performance and achieve personal and professional goals. 

We utilize the “Transformative Growth & Impact” coaching framework, integrating the GROW model, Transformative Coaching, and Agile Coaching principles. This holistic approach embraces Transformational Leadership to motivate teams, Agile Leadership for adaptability, Authentic Leadership for genuine connections, and Mindful Leadership for present-moment awareness. Our coaching is built on four core pillars: Authentic Connection, Collaborative Partnership, Personal Growth & Strengths, and Clear Vision & Purpose, ensuring a comprehensive development experience. Key program components include self-awareness, goal setting, adaptive leadership, value-based decision-making, and continuous improvement, all aimed at fostering effective leadership dynamics.

For Individuals: Individuals can expect to experience a deeper self-awareness and connection with themselves, which enhances their ability to lead themselves and others more effectively. Participants can anticipate increased creativity and improved problem-solving skills, which can be pivotal in navigating complex workplace challenges. Additionally, individuals will see growth in their leadership and communication skills, empowering them to express their ideas with greater confidence and clarity. This foundational work supports strategic career advancement, enabling clients to achieve their professional goals, whether that involves leading successful projects or transitioning into new roles within the technology industry. Ultimately, coaching serves as a catalyst for transforming both the quality of life and the trajectory of one’s career in meaningful ways.

For Teams: In a team context, coaching fosters an environment of trust and safety among members, which is essential for effective collaboration. By improving communication and establishing a supportive system, teams can enhance their ability to connect with one another, both inside and outside of work. This supportive culture encourages team members to voice their concerns and challenges without fear, paving the way for diverse perspectives to surface. Such inclusivity not only boosts creativity but also leads to innovative solutions that drive improved performance. Ultimately, coaching cultivates a high-performing team dynamic that results in a more productive and successful collective effort.

For Individual Coaching: Individual coaching sessions are primarily conducted virtually through video calls, email support, and digital resources. These programs typically last from several weeks to months, with the duration and number of sessions varying based on clients’ goals, commitment, and other personal factors.

For Team Coaching: Team coaching sessions are also primarily conducted virtually, with in-person meetings arranged as needed based on organizational agreements. The structure and length of team coaching can vary depending on the specific needs and goals of the organization, as agreed upon in the coaching arrangement.

To get started with our coaching services, simply reach out via our website or email to schedule an initial consultation, during which we will discuss your or your team’s aspirations. The process begins with a comprehensive interview and, if applicable, an assessment to gain a deep understanding of your or your team’s values and mindset. In coaching sessions, you can expect powerful questioning and targeted exercises to help you or your team unlock your potential, gain clarity, improve morale, and take meaningful actions.